Short conversations, in parallel, at each person’s own pace — not an interview schedule. The difference in effort for the client’s team is hours against weeks.
Why does an interview schedule cost so much?
Because it requires synchronising two scarce people at a time, and the real cost isn’t the hour of conversation: it’s the shift in attention of whoever steps out of the operation to take part.
How much time does the client’s team actually spend?
The effort concentrates in the first five days — scope, list, vocabulary, exports — and at the end, in the decision. In between, the platform works.
And people in the field, without a computer?
The conversation happens in the channel and the language of whoever is answering, with a choice between text and voice, in whatever break they have. Nobody has to adapt to the tool in order to take part.
A diagnostic that requires the operation to stop measures an operation that doesn’t exist: the one with free time.